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Startup Archive
Archiving the world's best startup advice for future generations of founders | New project: @foundertribune
Peter Thiel: world-class entrepreneurs are typically polymaths
“I think that one kind of perspective for a lot of the world-class entrepreneurs is that they’re not specialists. They’re something closer to polymaths.”
Thiel continues:
“If you have a conversation with Mark Zuckerberg, he’d be able to speak with a surprising amount of understanding about a lot of things. He can speak about the details of the Facebook product. He can talk about the way people think about social media — the psychology and the way the culture is shifting. Management of the company, he has ideas on that. He has ideas on how [Facebook] fits into the bigger history of technology.”
Thiel then contrasts this to a more typical academic view:
“The academic view is that you’re sort of a narrow expert on one thing and that’s what you do. But it’s much more this polymath-like intellect that understands all these different things.”
Video source: @RubinReport (2018)
60,68K
Steve Jobs: “My model of business is The Beatles”
“[The Beatles] were four very talented guys who kept each other’s negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. And that’s how I see business. Great things in business are never done by one person. They’re done by a team of people.”
Steve continues:
“The Beatles — when they were together — they did truly brilliant, innovative work. And when they split up, they did good work, but it was never the same. And I see business that way too. It’s really always a team.”
41,43K
Peter Thiel tells the founding story of PayPal
“When you start one of these companies, it’s typically not the case that you get the whole idea fully formed instantaneously,” Thiel begins. “There was this incredible internet boom going on in Silicon Valley in the late 1990s. It felt like there was this open frontier or gold rush, and one of the natural things to look at was finance.”
At the time, Thiel was very interested in the idea of creating new forms of money.
“There’s always something super mysterious, powerful, and important about money,” He explains. “And we had this general idea to do something with security, money, and payments very early on in the founding of the company. Then you iterate a lot on how to get the idea out.”
Thiel continues:
“The critical question for any consumer internet product is not what the idea is, but ‘how do you get distribution?’ There had been a lot of internet payments companies that had already started and failed by 1998… They would’ve worked if everybody used them, but you could never get the first person to start. So the challenge was how to make it go viral and how to get something to work where it’s good for the first person, the 10th person, and the 100th person. Once you have millions of people, you have a network and network effects. That was sort of the chicken and egg problem we wanted to solve.”
Eventually the team stumbled on the idea of linking money with email:
“There were already 300 million people in 1999 that had email accounts. So if you could send money to an email address… you didn’t need both counterparts to a transaction to be part of the PayPal network. Only the sender could be part of it, and then the recipient would sign up as they took money out. We started with the 24 people in our office, and they sent money to friends and other people. Then we gave these referral bonuses of $10 if you got someone to sign up, and it just grew exponentially. It grew about 7-10% compounding daily… We had 1,000 people in mid-November of 1999. By the end of December it was 12,000. By February 3, 2000, it was 100,000. By mid-April 2000, it was up to a million.”
The other critical component of PayPal’s success was starting with customers who had an intense need and minimal downside risk:
“One of the natural places that it started was on the eBay auction site where you had small dollar transactions of maybe $40 as the typical amount. If you send a check across the country, that’s a 10 day delay. It’s slow, and most people aren’t set up to process credit cards.”
Thiel reflects on what it felt like to go from 1,000 users to 1 million in just a few months:
“[It felt like] you were at the forefront of some sort of revolutionary thing. It’s incredibly exciting and incredibly scary. It was like ‘we’re going to take over the world’ or ‘we’re all going to die’ and you move between those two several times a day.”
Fraud was a major challenge the company had to solve — especially because making a product hard to defraud is usually at odds with making it easy to use. Thiel had an interesting perspective of operating in strange regulatory zone with this new form of moving money:
“I often thought of it at the time that we were in a race between technology and politics. The politicians didn’t like us, but if we got the PayPal network to be big enough, it would sort of overwhelm the regulators and they’d have to accept it as a fait accompli… One of the execs at PayPal said we needed to hire a whole bunch of lawyers to tell us what we can or can’t do, and we said no we’re not going to hire them. They’ll just tell us what we can’t do. We have to just go ahead and not hire the lawyers and just do it.”
Video source: @RubinReport (2018)
18,75K
Jensen Huang: digital biology will be “one of the biggest revolutions ever”
“Where do I think the next amazing revolution is gong to come? And this is going to be flat out one of the biggest ones ever. There’s no question that digital biology is going to be it.”
Jensen continues:
“For the first time in human history, biology has the opportunity to be engineering, not science. When something becomes engineering, not science, it becomes less sporadic and exponentially improving. It can compound on the benefits of the previous years. And every researcher’s contributions compound on each other… We’re going to have incredible tools that bring the world of biology—which is very chaotic and constantly changing and diverse and complex—into the world of computer science. And that is going to be profound.”
He tells the student audience at Berkeley:
“If you happen to love this intersection, I think it’s going to be rich with opportunities. It’s going to be a giant industry.”
Video source: @BerkeleyHaas (2023)
58,57K
Duolingo founder on the key to solving retention
“The way we solved [retention] was just through trial and error,” Duolingo founder Luis Von Ahn explains. “By now, some of us have some intuition about what is good for gamification, but the reality is that most of it is just trial and error.”
He continues:
“In the history of Duolingo, we have run 16,000 A/B tests. Each one of those is trying to figure out if we change these little things — “should this button be red or blue?” — to try to get you to come back. And it’s these 16,000 A/B tests that have made our retention outstanding. At this point our user engagement is starting to get comparable to social networks.”
Video source: @StanfordGSB (2025)
45,31K
Jeff Bezos’s two pieces of advice for aspiring entrepreneurs
“The advice that I would give entrepreneurs is don't chase the hot new thing. It's so hard to catch something that everybody already knows is hot. Instead, position yourself and wait for the wave to come to you.”
The best way to position yourself, Jeff argues, is to pursue something that captures your curiosity. When Amazon startup, Jeff always asks himself if the founder is a “missionary” or a “mercenary.”
“I don't like mercenaries, and I don't like mercenary cultures. The missionary is building the product, building the service, because they love the customer, because they love the product, because they love the service. The mercenary is building the product or the service so that they can flip the company and make money.”
One of the great paradoxes of entrepreneurship is that the missionaries usually end up making more money than the mercenaries anyways.
After you’ve picked something you’re passionate about, Jeff’s second piece of advice is:
“Start with the customer and work backwards… Those two things will take you an awfully long way.”
65,42K
Patrick Collison on thinking for yourself:
"Nobody is going to teach you to think for yourself. A large fraction of what people around you believe is mistaken. Internalize this and practice coming up with your own worldview. The correlation between it and those around you shouldn't be too strong unless you think you were especially lucky in your initial conditions."
19,71K
Elon Musk explains his 5-step algorithm for running companies
“First, make your requirements less dumb. Your requirements are definitely dumb… It’s particularly dangerous if a smart person gave you the requirements because you might not question them enough.”
In this interview at Starbase, Elon elaborates on his methodology for shipping everything from electric cars to rockets.
Here’s his “algorithm” quoted in full from the Walter Isaacson biography:
1. Question every requirement. Each should come with the name of the person who made it. You should never accept that a requirement came from a department, such as from "the legal department" or "the safety department." You need to know the name of the real person who made that requirement. Then you should question it, no matter how smart that person is. Requirements from smart people are the most dangerous, because people are less likely to question them. Always do so, even if the requirement came from me. Then make the requirements less dumb.
2. Delete any part or process you can. You may have to add them back later. In fact, if you do not end up adding back at least 10% of them, then you didn't delete enough.
3. Simplify and optimize. This should come after step two. A common mistake is to simplify and optimize a part or a process that should not exist.
4. Accelerate cycle time. Every process can be speeded up. But only do this after you have followed the first three steps. In the Tesla factory, I mistakenly spent a lot of time accelerating processes that I later realized should have been deleted.
5. Automate. That comes last. The big mistake in Nevada and at Fremont was that I began by trying to automate every step. We should have waited until all the requirements had been questioned, parts and processes deleted, and the bugs were shaken out.
Elon shares a costly example of doing this process in reverse on the Tesla Model 3 production line and optimizing a part that didn’t even need to exist.
“It’s possibly the most common error of a smart engineer to optimize a thing that should not exist. Everyone’s been trained in high school and college that you answer the question — convergent logic. You can’t tell the professor your question is dumb or you’ll get a bad grade. You have to answer the question. So everyone, without knowing, basically has this mental straight jacket on and they’ll work on optimizing the thing that should simply not exist.”
Video source: @Erdayastronaut (2021)
245,16K
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