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Service customers drop off a cliff after buying a new car:
Within 12 months, only 57% of new car buyers return to the dealership for service.
By 24 months, only 35% return, according to internal Carfax data.
That’s a huge missed opportunity from the start.
My take?
Creating a loyal service customer should be priority #1 the moment the deal is signed.
That one sale creates:
→ repeat service revenue
→ a higher-quality trade-in
→ a customer for life (if treated right)
_____
Data from @Carfax4Dealers
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