75% of mergers fail. @Crossbeam's co-founder and CEO, @robertjmoore, knew the stats. But he also knew that merging with a fast-growing competitor could materially change the trajectory of his company. “Our journey to $10M ARR had felt like chewing glass, and we still saw a buffet of it ahead of us,” he says. The M&A process is often shrouded by PR talking points and vague headlines. But in this essay, Moore moves past those to give us an extremely detailed, firsthand account of the merger that beat the odds — from the equity ownership breakdown and board structure, to how they combined teams and products (and the difficult tradeoffs they had to make in the process). Read his story: