“Jobs are bundles of tasks” assumes that automation removes work. It actually inflates output. Cheaper tasks → 10x more shipping: more campaigns, more experiments, more product iterations, more internal tools, more customer touchpoints. So the non-automatable slice doesn’t just get “more valuable.” It becomes the choke point: approvals, judgment calls, QA, blame. Labor income can rise while everyone feels busier, because machines didn’t delete work. It multiplied attempts,and dumped the coordination tax on whoever can’t say no.