Here are five standout pieces of company-building advice we heard on The Review last year: 1/ @matthlerner: Founders, figure out growth before you make it someone else’s problem. “Founders can't afford to delegate growth right away, nor do the best founders have to.”

2/ @dloft: Take a detour from management and dust off your IC skills. “The transition to management isn’t a one-way door. You can continue to be a leader without being a manager — they’re not the same.”

3/ @mihikapoor: “Meme-ify” your project idea to build momentum within your company. “If you haven’t already made a Slack emoji for the project you’re working on, I recommend doing it right now.”

4/ @immad: In startups, do the hard part first. “In the beginning, spend all your time doing the thing you're the least capable of doing — and the least capable of proving to the world that you can do.”

5/ @wes_kao: Find personality-message fit to get your point across. “Personality-message fit is about what makes you you, instead of trying to copy someone else and having those tactics fall flat.”