Culture isn't decoration you apply after shipping, it's the ground you're building on. The product became an artifact of something that already existed rather than a structure hoping to attract life. Visitor explains how @candylabs built culture before product throwing a rave in a twenty square meter Tokyo room at 5 AM with nothing to to promote yet. The sequencing matters because when teams build product first they're hoping culture forms around what they made. When they build culture first product becomes the container for energy that's already existing. They explain how their friendship formed through unstructured IRL time, through conferences, closed friends group meetings and packed in that "exhibition" room with no business outcome to optimize for yet. This creates different team dynamics than bonds formed through alignment or roadmap calls because you're selecting for intrinsic compatibility rather than strategic fit.