The best CEO advice I received throughout my career: • trust is the most important core value • influence > authority • agency (can do) > intelligence (IQ) • customer service is not a department • sales is the hardest job in any company • customer focus > competitor focus • always try to add value and be helpful • show up when it matters most to your customers • adopt a beginner’s mindset - experts are lifelong learners • tactics drive strategy - adapt faster • earn a seat next to your customer, not across from her • own it and never point fingers • learn and use people’s names • our job is to educate and inspire • we are all in sales • stay accessible, curious and humble • people do business with people they trust, respect and like • if you are waiting for a title to lead, you are not ready to lead • the language of business is finance • there are no IT projects, only business projects • pay your best people the very best you can • hire people based on their good judgment and high rate of learning • in a celebration lead from the back, in a crisis lead from the front • you are not a team because you work together - you are a team because you trust, respect and care for each other • to improve the customer experience, start with the employee experience • you are not taller by making others look smaller • revenue growth ahead of expenses • remove bad apples quickly...