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Feedback request from DeFi founders
One of the most common requests we get at Founder Success from DeFi teams is help with liquidity.
After going through my CRM yesterday, I found 34+ teams that have asked for introductions to funds and LPs. While we do help with these intros, I’ve realized this isn’t a sustainable system.
Here’s why:
1) LP fatigue: Funds don’t appreciate getting flooded with too many blurbs from different teams.
2) Misaligned interests: Each LP looks for specific types of protocols, risk levels, or ecosystems, so mass introductions don’t always create real matches.
3) Relationship burn-out: Even if intros come from EF, too much outreach dilutes credibility. LPs may start overlooking projects that might actually interest them.
4) Short-term focus: A lot of early-stage teams often chase quick liquidity instead of building longer-term relationships or sustainable token models that attract LPs organically.
I also spoke to a few L2 DeFi leads and it turns out they’re running into the same problem.
After collecting feedback and exploring ideas, I believe we should shift towards a more intentional model.
That means sending fewer introductions, understanding LP preferences more deeply, and only making matches where there’s strong alignment.
In parallel, we could build an educational system for teams to learn how to attract liquidity, reach out to funds, design incentives, and think strategically about protocol growth.
I’m still refining this idea and would appreciate any input from founders, LPs, and ecosystem partners on what a more sustainable model for liquidity support could look like.
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