As a KOL agency, what I want to say the most is: In fact, KOLs are just a makeshift team. Many people take on advertisements just for the sake of taking them. When projects are given to them, they haven't even done proper research and analysis. Many just casually throw together a copy (the top KOLs are the same). Many still feel like they are above everyone else. It seems like they expect the project parties to beg them for promotion. They've been spoiled! Acting like big shots, but they don't even understand the projects. Many project parties have given feedback that many KOLs (including the top ones) haven't seriously done their research and analysis; when asked to promote for a few thousand dollars, they just do it half-heartedly. Not professional at all, nor dedicated, as if the project owes them something. Speaking based on strength, there are really not many who can actually bring in results.