@Airbnb just reported Q4 earnings. GBV up 16%, our strongest growth in over two years. But the numbers aren’t the most interesting part. How we got here is.  A THREAD

What drove Airbnb's early success wasn't just the idea. It was how we worked. Small teams. Obsessive focus. Ship, learn fast, double down. That's what compounded our growth.

Two years ago, we set out to recreate that formula inside a much bigger @Airbnb. We called it Project Hawaii: a small, elite team laser-focused on everything you told us could be better.

@Airbnb Little by little, we improved the experience Better search Simpler booking No more cleaning fees More flexible cancellations Reserve Now, Pay Later We removed low-quality listings  Added Guest Favorites And hundreds more improvements.

@Airbnb The result: more growth and higher profits. ~40% free cash flow margins.  Since our IPO, we've generated nearly $19B in free cash flow.  We don't need to spend billions on CAPEX.  We find small wins and scale them efficiently.

@Airbnb AI will accelerate everything. But we're not just bolting on a chatbot.  We have millions of unique homes, 200M+ verified identities, and 500M+ reviews.  We're building an app that doesn't just search for you — it knows you.

@Airbnb This momentum comes from a new blueprint for innovation and an incredible team rowing in the same direction.  We're just getting started. Read more: