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Mickey from Arcadia
| ceo @web3arcadia | co-founder @introductioncom | Investor in Discord, Epic, Databricks | ARC Disclaimers👇🏻
People don’t care about new ideas.
They care about the deep desires they’ve always had, finally put into words
The best marketing is not invention.
It’s translation.
It giving language to what people already believe but couldn’t articulate.
You don’t have to create demand you just have to give a voice to the demand that’s already there.
Great copy feels like mind-reading because it is.
It reflects back to people what they already believe.
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