Everyone’s building tools. No one’s building influence. Distribution > product. Narrative > feature. The next unicorns won’t be solving problems. They’ll be owning attention.

Founders are beginning to realize that clout on Crypto Twitter holds little real-world value. It's an insular echo chamber dominated by noise, not capital. Don’t mistake engagement for impact. Likes don’t fund companies or generate any revenue.

At some point in every launch, teams realize the hard part isn’t shipping. It’s getting the right people to care. At the right moment. In the right tone. We’ve seen projects take 12 months to build. Then they fumble the distribution in 2 weeks. Because they marketed it as if it were still 2021. The problem wasn’t reach. It was resonance. Not louder. Sharper. More precise. More intentional.

If everyone “gets it" You’re probably too late. Most of the upside happens in the confusion phase.

The Arcadia Vision is crystallizing. We’re building a machine with three interlocking gears: Brands. Builders. Consumers. Each one feeds the others. Every action compounds. Brands: → @PandoraGrowth : Our GTM and incubation arm. Purpose-built for high-upside, early-stage Web3 startups that deserve to win. → @Web3Arcadia : The flagship. A surgical team working with 7–8 elite Web3 companies. $50B+ in combined FDV. Builders: → @introdotcom : A private access point for top Web2 execs entering Web3. No pitch decks. No noise. → Arcadia Syndicate: 70 elite, high-volume traders. Invite-only. Permanently closed. → Inner Circle: Our link to creators and brands. We’ve distributed over $15M to creators, always on their terms. Consumers: We don’t have a consumer product (yet) But they’re the final beneficiary of everything we build. When we get messages saying our campaigns changed someone’s life? That’s the north star. Whether through airdrops, wins, or better access it’s always about the end user.

Brands who master massive exposure also master minor details. Don’t just focus on what everyone else is: - Influencers - PR - Events Focus on what really matters: - Community Management - Moderation - Website copy And all of the little details that make a community unique.

The GENIUS Act could be one of the most overlooked pieces of legislation in terms of impact on dollar dominance. Daily Volume: Stable coins: $90 Billion USD: $5 Trillion Buckle up, folks.

I’ve been going to crypto events for years. 2025 feels different. In Cannes, we sat with @introdotcom execs from: – The largest BTC ETF issuers – The world’s biggest payment processors – Arcadia clients raising 9-figure seed rounds – And countless others bridging two worlds The adoption we used to fantasize about? Is here. It will happen slowly, then all at once. The entire Arcadia network will eat. Syndicate members, inner circle creators, and frens. It's all coming.

GM CANNES

random friday night thread: Very convinced the ultra-wealthy are successful because they follow their primordial instinct. Sounds cringe? Sure but it’s true. As a kid, you ask 350+ questions a day. Between ages 3 and 5, that’s over 40,000 questions. Its not noise, it’s intelligence expressing itself before it gets conditioned out of you. You're not learning what you're meant to do you're remembering. You’re drawn to Legos, sketching, digging holes in the yard, and disassembling remotes. No strategy. No ROI. Just raw instinct pulling you toward mastery. Then school happens. Rules happen. Approval happens. And over time, your curiosity is replaced by compliance. By 18, the average person asks 3–4 questions a day. They stop exploring. Start performing. And confuse survival with success. Imagination has been entirely corrupted by society, education, and norms. The status quo becomes the easiest place to mold into, as we fall from the life we were destined to live. However when we put down the screens, ignore the status quo, and truly fulfill what we are meant to do, we can escape this. But those who win at the highest levels? They never lose that signal. They protect it. Build around it. Weaponize it. The ultra-successful don’t outwork the world they out-remember it. They operate from a place of total alignment. They’re not chasing money. They’re chasing instinct. And wealth becomes a byproduct of obedience to that instinct. That’s why they look calm. Detached. Sometimes even odd. Because they’re not mimicking anyone. They’re just listening deeply to the same voice they followed at age 5. You don’t need more motivation. You need fewer distractions. A week without screens, social media, and algorithmic noise is often enough to hear the signal again. Your mind doesn’t go quiet. It starts to wander. Not because it’s bored but because it’s waking up. And when it does, it remembers the path. The only real edge in this world is originality. And originality lives where curiosity never died. You were born to ask questions. To create. To chase the thread until it becomes something undeniable. The farther you stray from that, the more everything else becomes confusing. But once you remember and act on it the world bends. Not immediately. But inevitably.