Should digital assets brands keep marketing globally or regionalize for specific jurisdictions and cultures? Otto Jacobsson, CEO of Yap Global, picks regionalization: "With regulation, you need to differentiate how you talk about it in Asia vs the US vs Europe." The bias toward global messaging was convenient. One product, one message, one strategy. But that convenience ignored regulatory reality and cultural nuance. "The brands that take a localized approach, they will do well."

FT @OttoJacobsson @yapglobalteam