Over the next decade, I expect that as AI makes people richer, goods with value rooted in irreproducibility become relatively more valuable. That includes embodied skill, local cultural embeddedness, long training lineages, physical provenance, direct human relationship to maker, and objects whose meaning depends on history, ritual, or place. Incidentally this increase in consumption and the usual status games will also help preserve all sorts of niche cultures from around the world. But much of the value may be captured by branding, certification, and curation layers unless institutions deliberately support the underlying craft ecosystems.