If you see Project Hail Mary this weekend, I hope you'll remember how I told you over 3 years ago that stuff like this was going to explode in pop culture. -From ironic cynicism to post-ironic sincerity. -Embracing the "cringe" & the celebration of the earnest "try-hard." -From deconstructing the past, to a nostalgia for some positive "vibe" we lost in the deconstruction. -The rejection of Fight Club-era nihilism. -The ability to stare at the apocalypse in front of you and be hopeful instead of a "doomer."