The best comms executives are tired of bureaucracy and bullshit. They want to move fast, deliver real impact, and build — not manage process. That's why @RyanBrack just joined Eden as our SVP and employee No. 4. Ryan ran Meta's global privacy public affairs. He led comms at Google for products serving billions of users. He co-founded the NYC Mayor's Office of Tech and Innovation. He co-founded an AI media company. He could have gone anywhere. But instead he chose Eden. As Ryan puts it: "Reputation is infrastructure. In deep tech, it's also a competitive moat that determines who earns trust and who doesn't." The old PR model is changing. At Eden, we're building a firm that is AI-native, practitioner-led, and unbound by traditional playbooks. Welcome, Ryan. It's time to build.