"Willpower is not a strategy. [...] When you're obsessed with something, you don't need willpower because it's all-consuming for you and that's what you do. I think that that's really why people need to lean into things that are more natural for them or interesting for them. It's not "Follow your dreams and everything's going to be great." I think that's awful advice, but you do need to lean into the things that you enjoy and are genuinely curious about. It's not like I enjoy air filters in and of themselves. But I love business and I love the puzzle of that and there are lots of pieces of that that I can easily become obsessed with that are wrapped up in it. I think that figuring out where your natural curiosity is is super important because that obsession wins, whereas willpower will break inevitably time and time again." — David Heacock on The Knowledge Project