Post-purchase is the most emotionally charged moment in your customer's journey. They just said yes to you, dopamine is flowing, but then most brands waste it with a generic order confirmation… Ruining all momentum you had… Here's what we do instead: Immediately after checkout, send a founder thank you email. When it comes from the founder, it feels different because it is different. Make it actually feel like the founder personally is reaching out. And customize it based on the situation. First time customer vs second time vs third time vs fourth etc First order thank you is the most important… This is their introduction to your brand as an actual customer. Remind of the brand story and express your gratitude. IMPORTANT: Always Include a soft upsell to a complementary product or subscription in the “PS” section. We see 1-3% conversion rates on these. That's free revenue on top of your checkout upsells. Repeat order thank you: Acknowledge that they came back. "Thanks for trusting us again" plus an early access offer or loyalty perk converts because it rewards the behavior you want. The window right after purchase is when customers are most receptive. It’s a simple, small win that will boost your email revenue.