Feels like too many ppl correlate being “viral” on social media as a good business. Eg Cursor, Vercel, Replit are “viral” on social media and successful. But the reality is none of these companies succeed due to being “viral” and most successful companies are not “viral” at all!

A few examples of great businesses that you probably don’t hear about on social media, but they are market leaders in their niche (I have no affiliation w either, just examples): Buikdkite - for large-scale mobile CI/CD Carta - equity platform for startups Grafana - observability dashboarding (v popular because it has an open source product)

Any of us could name “bad” examples of startups that have a mediocre and unmemorable product, and the only thing I remember about them is trying super hard to go viral (which they often succeed with!) But after glancing at the “meh” product not sure why I should bother Start with excellence, not wanting to go viral!