A couple of months ago, @WarrenBuffett said fraud will be the biggest growth industry of all time, propelled by artificial intelligence. I 100% believe it - Trust is totally broken on the internet. Is the website you’re visiting real? Did your CEO really send you that email? Is that really your board member dialing into the conference call? Everywhere you look, AI has made it impossible to tell fraud from the real thing. You can’t even trust your phone calls, facetime calls, or text messages. This makes our jobs at risk professionals so challenging. Banking is built on relationships and trust. How is a “brand” anything but a consumer trusting that if they do business with you, they’re confident they’re going to receive something in return. Security. Quality. Speed. Efficiency. Whatever it is, it’s built on trust. And now it’s broken. So how do we bring trust back? This is what we’ve been focused on fixing at Sardine, and what I recently gave a demo on at @nyca's Fintech Demo Day. To win trust back from our customers, we need to evolve our fraud strategies so we’re not just playing defense. We need to go on the offensive. If a fraudster clones your website, you need to know the moment it happens so your customer never loses a dime to that scam website. If they try to sign up for an account, you need to be able to see what they’re doing on other platforms, how many devices or accounts they’re connected to, or whether they’re using tools to hide who they really are so you can stop them from getting through the gate. Being able to see that data is a great start. But then we need to share our findings with other organizations, across many different industries. We need to work together so we can build herd immunity. Data & consortiums. Two things we spend a lot of time working on at Sardine, from our device and behavior SDK and data vendor partnerships to our work with Sonar connecting banks, fintechs, crypto, and players from every industry to benefit from each other’s data. This is how we can actually figure out whether what we’re seeing is fake, stop it from impacting our customers, and preventing it from spreading across the ecosystem. ...