no, the tech will not sell itself last year, I did the first g(t)m con 0 in Bangkok and together, we started a revolution so i'm bringing it back this year in Buenos Aires last year, my thesis was simple: marketing is misunderstood and under appreciated and it's holding the industry back. get all the marketers together and we'll take over the timeline and put marketing at the center of the industry conversation this event was the first of it's kind and since then, we've seen the conversation completely shift - marketers in high demand w/ competitive pay - founders putting marketing at the center of their strategy, hiring marketers earlier - more thoughtful, strategic and planned launches - major players (VCs) now evaluate marketing as an essential part of a core team's strengths together, we killed 'the tech sells itself' as a narrative the thesis this year is the same, and so is the format it's 6 hours of pure substance, unrecorded, candid with only the best experts we will take over the timeline we will set the tone for the rest of @EFDevcon we will shape the narrative for 2026 bc that is literally what we do, and when we do it together, it's impossible to ignore it's a marketing conference for marketers, by marketers

a few things about this year: - I have taken on 2 sponsors while maintaining full editorial control - tickets are on an honor system, if you can't pay, pricing is flexible - we will have food this year - i'll have a little swag gift for everyone as a thank you for giving me the space and stage to put these things on - there will be more time for networking and hanging out, as well as some experimental formats for helping with talent matching - everyone who touches or is responsible for gtm is welcome - creatives, comms, devrel, founders, vcs, bd more announcements coming soon on the volunteer committee, sponsors, speakers, and event details as well as lots of polls so we program everything with community input

@elvy276 Optional