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jacob peters
working to make the world healthier | founder @superpower
3x startup founder, investor in 50+ @launchhouse ventures
jacob peters reposted
IT'S TIME – announcing our most important launch yet.
Superpower is now only $199.
Almost every American spends a few hundred $ per year on things like:
– Netflix
– Spotify
– Amazon Prime
– Dating or meditation apps
– Annual credit card fees
Today, that's true for the most important thing of all.
Your health.
79.87K
BREAKING:
Superpower is now available for only $199
almost every American spends a few hundred $ per year on things like:
– Netflix
– Spotify
– Amazon Prime
– Dating or meditation apps
– Annual credit card fees
and never thinks twice.
but there has never been an accessibly priced,
canonical consumer membership for the most important thing of all:
YOUR HEALTH.
it’s our goal to build the most valuable, lowest price health membership in America.
and now it’s never been simpler to get started:
– full body health testing (100+ labs annually)
– one home for all of your health records, unified in one place
– a personal health LLM to chat with and make sense of it all
– plus a human medical team + marketplace for anything you need, like prescriptions, supplements, tests, or health answers – all at 20% cheaper than elsewhere
all for only $199.
it pays for itself. it’s taking control of your health.
“But Jacob — I have a bit more budget to spend on my health, this feels too cheap”
feedback we get often.
however it’s our belief the greatest consumer companies are built with low floors ⬇️ and high ceilings ⬆️;
accessible enough to welcome anyone in, yet expansive enough to grow with those who want to invest more deeply.
(eg. almost every American has an Amazon account, half of which pay ~$200/yr for prime, and 30% of which account for 70% of sales. our top superpower member has already spent over $30k on their health within the ecosystem)
this moment has been a long time coming
and couldn’t be more thrilled to unveil it to the world alongside such an incredible team.
ps – we’ve also just launched the mobile app, DM if you’d like the test flight!
35.38K
today marks an exciting milestone for @superpower
12 months ago we publicly announced the company and a waiting list.
over 100,000 people signed up, and we’ve been onboarding them as fast as we can
and now we’re opening up capacity and removing the waitlist.
so that everyone can join
to get access to 100s of lab tests annually that are otherwise really challenging, expensive and cumbersome to obtain on your own.
it’s data that makes a difference.
a comprehensive view of your health – across nutrients, hormones, toxins, and gut health – and a plan for how to improve it.
with simple suggestions on how you can meaningfully change the trajectory of your long term health.
this knowledge has personally transformed my life and I've now made it my mission to deliver this information to a broader audience
and for those who have been following along, I wanted to share a personal friends/family code to make it more accessible and save $100 (link below)
--
can’t wait to show you all what we’ve built – many of us have no idea how good we can feel, until we peek under the hood and make a few simple changes 💫
and I'm so proud to be working with such an incredible team that shows up every single day for this mission @maxmarchione @KevinUnkrich @amadareyes_ @_hannahahn @manoj_arachige @albetremblay @audricciel

9.54K
an early napkin sketch of @superpower, from June 2022
the company code name at the time was "inputs"
mission?
save the human race.
from living in survival.
from unnecessary demise.
from household toxins and biological warfare.
from cancer at 48.
by curating and providing access to better health inputs
and raising what society considers to be an acceptable standard of health.
crazy how much has evolved in just 3 years.

1.35K
master plan to build a $10B+ consumer company right now in any vertical:
1. collect the richest, most personal, high-fidelity data in the space
2. build an ongoing relationship through a trusted agent –– and keep collecting
3. use trust + data to recommend products and services, compounding LTV
trusted recommender companies will reshape the dynamics of consumer business models:
– elongating user lifetimes
– massively increasing ARPU's
– expanding TAMs beyond category norms
the next great consumer companies won’t just sell—they’ll advise, and become trusted lifelong partners
@superpower is building this for health
9.24K
jacob peters reposted
Being a founder is stressful.
I started Susa when I was 25 y/o. At the time, I didn’t have any experience balancing health and work.
In the first couple years, I was hospitalized twice, as stress from work exacerbated a medical diagnosis I had recently received.
What I was doing wasn’t sustainable.
Once I made health a priority, I performed at my best. Sure, startups require periods of intense sprints, but eventually, you need to care of yourself.
I’m excited to partner with @Superpower, a Susa company, to provide our portfolio founders with the support they need to make health a priority. Our commitment covers the entire cost of the superpower membership for their first year.
Learn more. ↓
30.94K
SILICON VALLEY IS BROKEN
startup culture too often deprioritizes health
without considering the consequences.
founders and teams must make sacrifices that weigh heavily on their personal health, and the health of their companies.
(I know this because I’ve been there – 3 years ago I almost lost my life to health failures
but today this changes.
Introducing the Founder Health Coalition
a movement by @superpower co signed by 1000s of founders, investors and startup leaders that believe that peak performance starts with peak health.
this is something near and dear to my heart, and I deeply believe that we can create an industry culture that places a greater emphasis on the health of the humans that power it.
--
it's no secret that professional athletes spend millions on their health.
and yet, founders and teams—whose decisions impact millions—often:
– Eat poorly
– Deprioritize sleep
– Seldom have time to work out
the consequences?
10% of companies fail because of founder burn out
and founders and CEOs epigenetically age 1.5x the speed than the average person.
but it doesn’t have to be this way.
it's our belief that the best companies of the future will be built different
putting health at the forefront of everything that they do.
Why?
because creating world-changing products, services, and movements requires the actualization of peak potential.
you can sign the pledge, share your story, and learn more below 👇
13.66K
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