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Curator / Curating ?
I wrote an article based on academic research done so far on the meaning of curator and curation.
Thanks to @suparno67 for asking this question, you can see his tweet below comment.
You can ad your opinion about this.
The word curator is derived from the Latin word “curare,” meaning “to draw attention,” and is used to mean “manager, supervisor, inspector, protector, operator.”
Traditionally, a curator is the person who manages and protects a museum, gallery, library, or archive, i.e., an institution that contains cultural heritage. A curator is a content expert who is responsible for interpreting and acquiring the collections under their responsibility.
The concepts of art management and curatorship have undergone fundamental changes since the 1980s, parallel to the globalization process and the transformation of museum concepts and exhibition forms.
Initially considered within the concept of museology, art management focused on the preservation and exhibition of elite artworks, but in this process, it has evolved into a definition that encompasses adding works to the collection, changing audience profiles, communication, marketing, changing presentation techniques, image management, educating audiences by raising their awareness, and conceptually presenting intercultural harmony and conflicts.
Sarah Cook compares curators to doormen or guards. “Curators can be said to be the guardians of cultural ethics, and many curators view what they do as cultural activism. Therefore, it can be said that curators are also artists.” Furthermore, while following history, culture, and current events, curators are pioneering explorers who discover new worlds in the fields of aesthetics and culture."
They must be knowledgeable in many areas such as art history, culture, current events, advertising, finance, communication, public relations, and management. The curator is also the interface between the artist, the institution, and the audience. The curator is “a person who asks questions relevant to their era, who, in a time when the boundaries between life and art have been blurred as much as possible, seeks to uncover the data behind art through life and life through art.”
Art management today is more about following contemporary art and culture, discovering new artists, creating an image, planning, exhibiting, marketing, management, communication, and control.
Art management today focuses on vital issues such as following contemporary art and culture, discovering new artists, image creation, planning, exhibition, marketing, management, communication, and control.
An art director (curator) is someone who understands what society wants and is aware of how to connect the artist with important individuals and institutions. The artist needs them to gain fame, make a name for themselves, be appreciated, and earn money. Gaining fame and creating a style synonymous with oneself are long-term endeavors.
Fame expresses a person's importance and informs others what to expect and what to do when interacting with that person. Fame is an image formed in people's minds and shapes expectations about the person's seriousness, quality, consistency, and authenticity. It can be perceived both internally and externally.
The internal perception refers to the person themselves and those around them. Internal reputation is more ideal and realistic, formed by those who know the artist directly, and encompasses both good and bad aspects. External reputation is the opposite; selectivity in perception and the services received from the artist (works, services, past collaborations, etc.) form this reputation.
Vasıf Kortun states that before the exhibition stage, the curator must determine a dynamic and concept, and then, in addition to finding artists and collecting works, what is much more important is to create a new “climate” for the exhibition during the exhibition stage.
Curatorship focuses on creating channels and social environments and sustaining these formations, thereby ensuring that art products resonate within society. Art managers must monitor both the social and cultural changes and conditions of society as well as the attitudes and goals of artists.
While following current art formations, curators must be able to generate appropriate solutions. In the context of 21st-century art understanding, they should be able to provide a mediation service that establishes communication and produces solutions between artists, institutions, and consumers as guardians of culture.
Thank you for reading🩶

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