Den som bygger förmågan att höja din produkts ranking inom agentens resonemang via en marknadsföringsbudget, eller att anpassa användarerbjudanden till agentens ägare baserat på personuppgifter, blir nästa Google.
tobi lutke
tobi lutke11 jan. 2026
Shopify is building the foundation for agentic commerce. Universal Commerce Protocol, which we co-developed with Google, is now live. UCP will make it faster for agents and retailers to integrate. It’s open by default, so platforms and agents can use UCP to start transacting with any merchant. Major retailers are already using it. Agents can handle everything from discovery to fulfillment, and support things like discounts, subscriptions, and loyalty programs. We’ve accounted for all types of commerce.
@aripap @Austen Men ja, det verkar vara en riktigt stor grej. Nästa Doubleclick finns här någonstans.
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