the best source material is from human generated content podcasts youtube videos reddit quora twitter this is where all the new ideas are locked up in if i prompt AI "make new ideas" lol it wont but if i give it source material and say list insights from this, rank stack the most unique, write email newsletter about them it will be top 10% content

buy the .com just literally, always, buy the .com there is 30 years of trust built into the .com that you get to piggyback on from day one just buy the .com

prompting in json or xml format increases LLM output by 10x why because structured formats give the model clear boundaries and expectations when you ask for unstructured text, the LLM has to guess: how long should this be? what sections do I need? when am I done? what level of detail? but with JSON/XML you're literally providing a template: json{ "summary": "", "key_points": [], "analysis": "", "recommendations": [] } now the model knows exactly what to fill and roughly how much content each section needs it's like the difference between "write something about cars" vs "fill out this car review form with these 12 specific fields" the structure removes decision paralysis and gives the model permission to be comprehensive plus JSON/XML naturally encourages the model to think in organized chunks rather than just streaming text until it feels "done" [here's the meta hack] don't even try to write structured prompts from scratch instead: 1. voice-to-text brain dump everything you want analyzed/researched/written about 2. paste that messy transcript to the AI 3. ask it to "create a JSON prompt structure based on this brain dump that would get the best possible output" 4. take that generated JSON template 5. send it back as your actual prompt you get all the benefits of structured prompting without having to think through the structure yourself the AI knows what fields would be most useful better than you do anyway turns your stream of consciousness into a professional-grade prompt in 30 seconds try it yourself - ask for the same analysis in paragraph form vs structured format the structured version will be 3-5x longer and way more detailed every time

you can do more with vibe marketing in 24 hours than a torture 500 company's entire marketing team of 113 people will do in Q4 2025 go make and test 100 ai UGC ad variations go write 1000 blog posts for BOFU keywords go scrape and cold email 100 yt influencers go write 10 pdf lead magnets go write 35 linkedin posts for this week you're OP now please lock in and throw down

big week for the pod last week crossed 52 episodes, a years worth hit top 100 marketing podcast US category on apple podcast for first time over 10,000 listening hours why do this every week i virtually "get on stage" in front of 1,000+ people and have a fireside chat this builds deep relationships one to many with those people and builds me a content library that people can go binge goal is 10,000 downloads a month and top 30 marketing podcast in the US by end of year

ai SEO is most important for products that have long purchasing decision time horizon EG if it is an impulse purchase short form social is better but it if it software, where there is a lot of research that happens before hands AI seo works also we're seeing extremely higher conversion rates from AI seo traffic why because the user just spent 2 hours researching, by the time they get to your site they already made up their mind that they are buyer ready

founder led marketing 101 in 2025 create video podcast where you interview industry experts and your ICP take that video and turn into transcript transcript is source for blog posts, tweets, linkedin posts, email newsletters schedule out posts across all channels chop video up into clips for short form social schedule across all channels grow email newsletter about the show put ad in email newsletter to promote your company make yourself famous in your niche in 12 months

if you're a marketer you need to read this at this point you should be vibe coding software that automates your job constantly in the background the best marketers don't run campaigns, they execute processes and if you're running a process, it can be automated so whatever you're spending time on, try automating it in the background while you work you understand the process you understand the nuance you understand the value and now you can build personalized software to augment your work

things that make marginal returns: ice baths sleep scores mouth tape supplement stacks blue light glasses seed oil avoidance things that make outsized returns: shipping

the secret to b2b saas is selling things that make people look good to their bosses and get them promoted