[when you have these conversations with CEOs, they care about three things and three things only: how do I make more money, how do I save money, or how do I better engage my customers] - Michael Lee (co-founder & CEO, @AbstractChain) brands don’t buy blockchain, they buy outcomes. when you sit down with a CEO, they’re not thinking about: - which chain - which wallet - what infra - web3 vs web2 they’re thinking about three things: > how to generate more revenue > how to reduce costs > how to better engage their customers this is why so many web3 projects pitch strong tech but still fail to convert brands. because they’re selling the wrong layer. companies don’t pay for “new technology” they pay for: - growth - efficiency - retention blockchain is just infrastructure. ...