Most Web3 teams are underestimating acquisition costs. Why? • unrealistic targets • event-driven spending • weak tracking and channel fit In our 2025–2026 Web3 Marketing Study, nearly 60% of teams said a good CAC (Customer Acquisition Cost) is below $30. More than a third aimed for under $15. But in similar fintech and consumer crypto markets, CAC is often closer to $150. A lot of teams are not doing bad marketing; they are measuring results against targets from previous cycles.