Hyundai & Genesis CEO: Record Sales Volumes, Dealership Profits, and the Fight to Protect the Franchise @samdarc's conversation with Randy Parker, CEO of @Hyundai and @GenesisUSA: 5:35 The Hidden Cost of 25% Tariffs on Automakers 8:45 2 Things Decide Whether an OEM Wins or Loses 10:15 Why Hyundai Is Doubling Down on EVs 11:10 Hyundai’s “Seat for Every Purse” Strategy 15:30 The #1 Problem for Hyundai’s CEO 17:30 The Real Way Dealers Make Money 27:25 What’s Happening With Amazon Car Buying 29:30 The Old-School Dealer Strategy That Still Wins 36:25 “Nothing Happens Until We Sell a Car”

@samdarc @Hyundai @GenesisUSA Watch it on X, or stream it on your favorite platform: YouTube: Apple Podcasts: Spotify: