WHY I HATE MAKEUP: Makeup artificially elevates perceived attractiveness, allowing women to receive attention from men who would not normally pursue them based on their underlying appearance. This inflated feedback can distort self-perception, leading some women to evaluate men relative to the enhanced version of themselves rather than their natural baseline. As a result, this leads to dismissive attitudes toward men who would otherwise be considered similar in attractiveness. Because their expectations have been calibrated by attention gained through cosmetic enhancement rather than by their unaltered appearance.