if you’re in facebook or google right now sitting on 15+ years of customer data, ai is basically a giant cheat code for your actual business. imagine running an llm over your entire history of user data incl profiles, behavior, intent signals, purchases, content engagement, churn reasons that allows you to build a ridiculous semantic understanding of each user. stuff like: - what they’re actually trying to do - what they respond to emotionally - what they consistently avoid - what they buy after they hesitate - what language patterns predict conversion - what sequences of actions precede churn suddenly targeting is more than demographics, like figuring out the actual emotional state & motive behind every action. that’s a totally new surface area extracted from old data which is why ai supercharges every legacy ad business. the incumbents have the oil & llms are the refinery.