Popular restaurants in Food Delivery Apps are running what’s called “Ghost kitchens” American went to order a food on an app but he’s never heard of the business name. He looked it up, and the address is a Ruby Tuesday This happens a lot - Just Wings (run out of Chili’s kitchens) - Tender Shack (associated with Outback Steakhouse) - Burger Den or The Melt Down (operated by Denny’s) - Various pizza, wing, or burger brands that share the same physical kitchen space but appear as separate restaurants on apps Essentially you’re getting essentially the same food just re-branded differently to get more orders