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NEW LONG FORM VIDEO: The rise of Crumbl Cookies
Crumbl Cookies started in 2017 as a single cookie shop run by two cousins with no baking experience. Eight years later, it's exploded to over 1,000 locations across the country and continues to grow at a rapid pace. How did this happen, and what's behind Crumbl's meteoric rise? That's what this video breaks down.
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