Enjoy a new episode of The Rise with @ashleymayer - Co-founder and GP at @coalitionvc! Listen to Ashley share her path from @Box during IPO prep, to shaping narrative at @SocialCapital, to helping build @Glossier, and ultimately starting Coalition with @toyinajayidoc, @leullman, and @jacsrice. We discuss: - storytelling as a true competitive advantage - messaging versus story market fit - intentional cap table design - why we're in a sloppy era for startup storytelling - advice for first-time angels and emerging managers Links in comments!