not so long ago, you had to understand why people actually share things with each other, how they connect to something, how they connect with each other through something, to understand viral’s new definition as it strayed away from illness attention means effectively nothing (alone) and algorithm bait is an exhausted misunderstanding distillation of connection vectors, mechanism of connection, rate of connection, etc will help you understand conversion as a ladder much better than any “attention economy” misappropriation it has always been that connection is the driver, it’s just only now starting to be partially realised