Web3 talks about NFT, DeFi, memecoins. Almost no one talks about the app that’s quietly sold 8M+ NFTs with Marvel, Disney, DC & Star Wars to everyday users. That app is @veve_official. Let’s unpack what it really is and where it fits when Web3 is mainstream 🧵👇

1/ VeVe is not an NFT marketplace for traders. It’s a mobile app for collecting official digital items: Disney, Marvel, DC, Star Wars, digital comics. Think Pokémon cards + Funko Pops → but native to your phone.

2/ Most VeVe users: > don’t use wallets > don’t care about chains > don’t want gas fees They just want to collect cool, official stuff. That’s not a Web3 failure. That’s a design choice.

3/ Is VeVe Web3? Yes but on the edge, not the center. VeVe uses blockchain as infrastructure, not identity. Instead of “you own the NFT,” VeVe leads with “you like this character.”

4/ This is why Web3 natives aren’t bullish. Crypto culture wants: > self-custody > permissionless trading > early entry > speculation VeVe offers: > smooth UX > licensed IP > curation > stability Different game. Different audience.

5/ The comparison people get wrong: VeVe → licensed digital collectibles platform - Pudgy / Chimpers → new IP brands using Web3 as backend - Traditional NFTs → speculation-first experiments They’re not competing. They’re solving different problems.

6/ VeVe’s real strength? 👉 Repeat usage users return for drops > collectors complete sets > comics are read weekly > AR is used for fun, not flex Most NFTs had hype. VeVe built habits.

Digital collectibles: ~$11B today → $50B+ by 2035 Collectibles overall: $400B+ market There will be two winners: > open culture layers (Pudgy, BAYC, on-chain brands) > licensed fandom layers (Disney, Marvel, etc.) VeVe is clearly targeting the second.

8/ When Web3 is mainstream, nobody will care about: > chains > wallets > NFT labels They’ll care about: > brand > trust > experience In that world, VeVe becomes the App Store of digital collectibles.

9/ Final take: VeVe isn’t building for CT It’s building for the moment Web3 becomes boring and invisible. That’s not anti-Web3. That’s post-Web3. VeVe wins if Web3 becomes invisible.