How to fix this: 1. Stop making every tweet about your company 2. Stop including links in every other tweet 3. Start creating content for each individual platform 4. Give people a reason to follow (inspire, educate, entertain) 5. Increase your content output to learn what works/what your audience likes 6. Highlight more people in your feed - users, partners, employees, leadership, etc. (ppl wanna follow ppl) 7. DM people who engage with your content and ask them what they would like to see more of 8. Aim to create content worth sharing (this will help you reach 2nd and 3rd degree networks) 9. Do community management daily - including nights, weekends, holidays (social media is not a 9-5 job) 10. Bootstrap your initial engagement