Follower count is increasingly meaningless now. Here are three distribution levers that actually matter: 1. Partnerships: one good integration gets you access to an entirely new user base through distribution or features. 2. Value-add Content: building the right audience (your ICP) through thought leadership or education in your niche. Don't JUST ragebait or shitpost. This also helps with SEO/AEO! 3. Automated outreach: reach the right leads from your followers, your competitor's followers and commenters on relevant posts. Tools like @growthterminal can help you find + automate social DMs! Creating distribution systems is the moat