The most interesting, innovative, and differentiated work isn’t planned. It emerges. That’s the one lesson that keeps resurfacing. Consistently. You don’t force breakthroughs. You build the conditions where they happen. If you get the boundaries right, if you gather the right people, have the right vector/direction, and give them the right kind of environment with the right tension, greatness becomes a byproduct of the system. Greatness shows up as a side effect. It’s not the goal. It’s the consequence of the right ingredients. Sometimes I see people keep trying to schedule it. They write dense plans. With enough to suffocate the ideas inside. No. No. No. It has to emerge.