The shift from collectibles to culture machines Do you believe NFT IP? i have some ROI stats for you ↓ Azuki: -9% (1 ETH → 0.91 ETH) SMB: +715% (2 SOL → 16.3 SOL) Moonbirds: -24% (2.5 ETH → 1.9 ETH) BAYC: +7700% (0.08 ETH → 6.3 ETH) Milady: +1700% (0.06 ETH → 1.08 ETH) Doodles: +412% (0.123 ETH → 0.63 ETH) Mad Lads: +299% (6.9 SOL → 27.5 SOL) Claynosaurz: +16% (10 SOL → 11.64 SOL) Cool Cats: +1050% (0.02 ETH → 0.23 ETH) ChimpersHQ: +700% (0.07 ETH → 0.56 ETH) CyberKongz: +15400% (0.01 ETH → 1.55 ETH) Pudgy Penguins: +17800% (0.03 ETH → 5.37 ETH) Web3 IP operates in a fundamentally different way from Web2. Web2 begins with studios and creators, then expands outward. Web3 flips that logic. It starts with a community, spreads through social networks, and only then forms a product. The franchise is built from the outside in. NFT IP is also a live test of brand decentralization. In Web3, the community is allowed to create content, extend the visual identity, and shape the culture without permission barriers. This produces a cultural velocity that traditional Web2 IP structures struggle to match. Projects that endure do so not because of price, but because they occupy space in users minds....