Many think we went for viral marketing. Instead, we started out super niche and focusing on those who needed us most. And then when the time was right, played into the narrative to make us known - mark our territory. Our first users informed what we’ve built today. If we had just taken feedback from twitter, our direction would be extremely misinformed. Going viral has been awesome, giving us access to companies, people, investors we could never even dream of. But I’m happy it happened now, and not before. We’ve had 5 months to test with clients and scale our infrastructure. While our ARR is growing fast, we’re not looking to hit the fastest to x. That can be a good byproduct, but not the focus. This is a long-term game, reputation matters - that’s what most people got wrong. Today, we’ve slowed our onboarding on purpose. We’re picking and choosing who we work with because that’s what shapes our company. A company is not the codebase, it’s the people who build it, and the people who use it.