> Tesla has cutting edge tech but its key enabler was selling cars D2C online > Nubank is an amazing fintech but its genius move is distributing ChatGPT > Google pretty much invented digital advertising to generate revenue from ranking tech > LiveNation is an events production company making money from ticketing There are hundreds of similar examples (loyalty points, embedded finance etc) where the real innovation happened on the business model rather than the tech level but we tend to overlook/ignore them. But it's usually these innovations which define which tech wins and sticks around. This is exactly what we have been thinking at @zksync for the role of Gateway, Atlas, Prividiums and the future of $ZK. More info on that 🔜