I think this was a high stakes strategic bet: let’s do the opposite of what everyone else is doing and see if we can zig while they zag. I can see the logic behind trying this btw. But yeah, I would probably do it slightly differently. Maybe (if it is even an option) acquire a smaller wallet company and making them take this risk rather than the main brand doing it directly. If it fails, it fails. But doing it on a core brand is a bit of a risk. And so far the public backlash has not been the best. A better approach, instead if a flat fee and a % based fee would have been: round up to nearest multiple of 2000 and take the remainder. So if gas cost is 1, then you pay 1999 extra that goes to ledger. If 5180, 820. Min fee is 500 gas.