a classic trap of idealistic people joining a health tech startup is that they think most people working in the healthcare system want their jobs to improve they run into the reality: the majority of people in healthcare want stable 9-5 jobs with simple tasks, they are not trying to change things/learn new tools/automate those simple tasks And fwiw, they are also not financially incentivized to change things. They are usually salaried/hourly and what you're suggesting is potentially introducing risk to the stability of their job or changing the nature of their job to harder/more complex tasks without a requisite pay increase.