my advice for creators: 1) double down on authentic content (personal stories, day in the life vlogs, build in public, share your unique POV & experiences) 2) host IRL events for your core community (online ➡️ offline; meetups, invite-only fireside chats, retreats, etc.) 3) diversify your income streams (via products, subscriptions, partnerships, etc.) 4) build your email list (funnel from whichever social platform is your strong suit) 5) keep your burn low, but re-invest in growth if you can (email, social, events, etc.) and remember, if anyone can create high-quality content, then brand & distribution will be your differentiating factor