Building your personal brand is the best decision you'll make. I've said this 100 times before and I'll say it 100 more times until I see all the people on my TL winning The opportunities from it alone should make it worth your while to put some effort in Yes it may take time, months, years, but if you know how to do it well, you'll get there eventually I've seen creators who've only started pushing content a few months ago that are already getting insane deals and jobs So there's no way you can complain it's only 'big creators', because it isn't Get started now and you'll thank yourself later