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Thoughts on Xion Day 3
During the KBW period, Anthony participated in various panels and discussions. What was interesting is that while official accounts usually create separate Korean accounts or occasionally include a word or two in Korean in their tweets, @burnt_xion has been consistently using Korean in comments during the KBW period and in interviews with various media outlets afterwards to appeal to the audience.
If you look closely, the content was not written by a Korean but seems to have been translated using AI. However, continuously exposing a foreign language on an official account can be a bit of an issue for X, considering their international identity, so it's a strategy that is not often used.
In the photo below, there is a comment from a Korean person, and the Xion official account responds in Korean, showcasing a special effort.
This indicates that Xion is genuinely investing marketing resources in Korea right now. Is it time to go back to the original state? Haha.


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