Influencers fall off from cycle to cycle because they’re parrots and just make noise It has less to do with consistency than it does being unique and finding angles Everyone that used to scream in to a void last cycle doesn’t get the same engagement now You should be worried if you’re chasing likes because I have news for you it won’t last You’re ability and skill to rebrand and re position everything Initially people interact with you because perception is that you’re popular and have something special that made you popular Most of that perception wears off and they realize it was never anything special After awhile the trick gets boring like how many times can someone watch the same movie without looking for a better one Less and less talking heads become influencers today then they used to Real influence belongs to those that benefit other peoples lives In this case it will be the people that can make money while making you money Teams that build killer products that circulate CT and mass market There’s room for entertainment and being a personality But most people that believe they are that weirdly enough always fall short of ever making it Don’t be all of these things right away that’s another way to cut your own circulation off ...