Love him or hate him, Hormozi knows how to print money. His latest book: - Sold 2.9M copies, making $150M in 3 days. - Beat Prince Harry's previous record AND outsold 2 Harry Potter books. 600-word long post breaking down his entire launch strategy for startups & founders: Hormozi's signature move is to gift the book he's launching to live viewers. His core offer and upsells are the real deal: > Core offer = buy a bundle of 200 books at $5998 - Positioned as philanthropic contribution - Framed as a 'mission to help entrepreneurs grow' - Creates sense of a common cause towards a greater goal. > High-value upsell = live-only, exclusive offer to buy an $18,000 advisory program - Capitalizes on peak commitment of user-base - Appeals to the most dedicated segment of audience - Threat of launch-only offer creates panic buying It sounds like a lot upfront, so he makes it feel like a steal through a 3-part process: 1. High Value Projection of content ($69,999) - Talks about how much he billed clients for a few insights from the book - Puts them together to say "I charged $70k just for these systems" - Creates high perceived value by ending with "all you need to pay is $6k/$18k" for the same thing. 2. Aggressive Value-Stacking...