As of today, Immutable Play is now open to all games. @Ubisoft will be the first web2 studio to join. This will make Immutable the first platform in the world where web2 studios can offer crypto rewards to their players. Why open to web2? A little over a year ago, Immutable Play didn’t exist. Since then, we’ve grown to 5.6 million wallets, and onboarded a total of 660 games, representing 70% of the web3 market. However, the amount of games classed as “web3” is still small. Last year, more web2 games were launched on Steam every 32 days than have launched on web3 in the last 7 years. The top 5 web2 studios have a combined MAU of over 1.1 billion players, more than every narrative in web3 combined. In short, web2 is bigger than web3. There’s more IP for our players to enjoy, more users to bring to our ecosystem and existing games, and more companies to bring to crypto. Today, we’re starting to bridge them over to web3. Why now? Since Immutable Play launched, we’ve seen increasing interest from traditional web2 studios, who’re beginning to recognise the power of web3 incentives as a cheaper, more retentive UA strategy. These studios spend over $300B every year on UA, and will inevitably shift to the most efficient strategy once it becomes available. This year, web3 is finally becoming a realistic strategy for them: - The Epic Games court case means that games can sell NFTs via the appstore without a 30% fee ...