oh what does this button do?

gmonad

founder: "yeah yeah revenue matters, but first let’s just go viral and dominate that Kaito mindshare. cex loves those numbers" marketers:

bd tip: dms get ignored? just cold email 1,000,000 people per month and see what happens..

everytime that coworker jumps into the marketing brainstorm halfway:

my fav crypto pr crises of all time: - “mistakes were made in a wallet I control” - “you cant negotiate with terrorists” - “e-beggar” what's yours?

according to @DefiLlama, the top 10 crypto cash cows made ~$6.2B revenue in first half of 2025: > stables (70% of revenue): tether, circle > trading (21%): pumpfun, hyperliquid, pancakeswap, photon, axiom > rails (9%): phantom, ethereum, solana tldr - so crypto's killer use case atm really is just exporting dollar to the world and letting people trade 24/7

Reflection: Everything is just a wrapper for a winner. The game is literally: 1. Arbitrage a money printer into a new market 2. Make bank on it until the gap closes 3. Build your own vision — or go back to step 1 This is why it’s often more logical to fork or innovate on top of what’s already working. Is it novel? Probably not by mainstream standards. But it does give you as a startup or builder the best chance to live another day. And that’s something the romanticized pursuit of “pure innovation” often forgets. First thing you need to do is to survive.

Polymarket's journey in TVL: – 803 days to climb back to $10M – 228 days to grow from $10M → $100M – 75 days to rocket from $100M → $455M (ATH) – 8 days to crash back to $100M – 223 days (and counting) holding the $100M line some teams just have the dog in them

Some thoughts on mental monopolies We all know polymarket is the app that will always comes up when someone mentions prediction markets. It’s one of crypto’s clearest category winners living rent free in people’s minds, the same way: - Kleenex = tissue - Google = search - Vaseline = that jelly men use for everything It’s one of those things that just lives in your head whether you’ve used it or not. Other examples in crypto are: - Perp dex? @HyperliquidX - Defi dashboard? @DefiLlama - Lending/borrowing? @aave There’s nothing more powerful than a brand that becomes the default in its category. At that point, it’s not just a product. it is the answer. And once that mental loop is set, it’s brutally hard to break that mental monopolies.